How branding colours affect your customers purchasing decisions
We live in world where we are being advertised to every day, whether it is television adverts, internet ads, social media, billboards, bus stops, shop signs and even in public toilets! You name it, businesses are trying to advertise their products or services to their market whilst trying to stand out from their competition. One of the most crucial factors that many businesses overlook is the correct use of colour in their logo and branding materials.
Your logo or brand identity need to have the right combination of fonts, symbols and colours which will determine which audience you are trying to reach out to. Not only that, but the choice of branding colours has a huge affect on your customers purchasing decisions.
When marketing new products, consumers place visual appearance and colour above other factors when shopping. Did you know that 85% of shoppers place colour as a primary reason for why they buy a particular product? That figure is astonishing, and highlights just how important it is to choose your branding colours wisely, and not just decide what you think looks nice.
This infographic from Kissmetrics on How do colours affect purchases, truly emphasises the importance of branding colours and how they affect consumers decisions when purchasing products. It also provides invaluable figures thats supports this, along with definitions of what colours represent when it comes to designing and advertising for the consumer. (This infographic shows colour definition for North Amercia but this still applies to UK consumer markets).
Some key points included in the infographic are :
- Colour increases brand recognition by 80%. Brand recognition directly links to consumer confidence.
- Colour has the unique ability to attract specific types of shopper and change their buying behaviour.
- Colour definitions : Blue creates the sense of trust and security often seen with banks, Pink is used to market to women and young girls etc.
Some of these statistics may not come as a surprise, but it it does highlight how critical it is for your business to make sure your branding colours have been used with your customer in mind. A simple change of colour could determine if you are attracting the right audience, which could mean the difference of your business being a success or not.
For more information on why your business needs need a professional logo or how EggBox could evaluate your current branding, check out our Logo & Branding services page.
Infographic How do colours affect purchases from Kissmetrics