Client : Liverpool Wedding Films | Tasks : Wordpress Web Design, SEO, Logo & Branding
Creation of local brand and WordPress website to reflect companies values and competitive prices.
Liverpool Wedding Films is a Liverpool based wedding video production company who’s vision and character is to provide “Friendly, unintrusive coverage at exceptional prices.”
EggBox Web Design was tasked to create an entirely new brand who’s target market was engaged Liverpool couples looking for a more approachable, down to earth wedding film company that offered something unique and understood the important aspects of a local wedding. The key aims of the project were :
- Full branding and logo design that would reflect the companies friendly, local, professional character.
- Create a modern, attractive, user friendly web design that would target engaged Merseyside couples.
- Have an easy to use admin facility where the client could update videos, change prices and add content.
Complete brand creation and WordPress Web Solution with Search Engine Optimisation and Internet Marketing.
EggBox Web Design met with Liverpool Wedding Films and conducted effective interviews with the client to understand their market and business goals. These inital meeting questions uncovered key areas of how they could stand out from their competitors, and simplify their service offering by creating packages that would make it easier for the visitor to make a buying decision on the website.
EggBox Web Design created a traditional, slick, interactive, dynamic WordPress CMS website that met the business requirements of the client, whilst communicating their local, down to earth working philosophy. We also researched and optimised the site with targeted keywords whilst using a contact form for lead generation, and incorporated an overall online sales process.
Other critical areas of the web solution included :
- Branding : Brand / Logo identity created and implemented across website and business stationery.
- Lead Generation : Opt-in / Lead generation form functionality on homepage and package pages to encourage visitor contact and increase sales conversions.
- Content Management System (CMS) : Easy to use admin section of website so client can upload video and new content themselves.
- Social Media : Fully branded Facebook page plus social media integration on website to add engagement and increase exposure.
- SEO : Fully optimised website with researched, targeted keywords used on each page to increase targeted traffic and Google rankings.
- Content : Professional copywriting to further optimise the user experience.
- Email Marketing Ongoing email campaigns to communicate special offers and events to customer mailing list.
Wedding Bookings have tripled since website launch.
- Website has generated 20 paid bookings in 2012, compared to old website which had an average of 7 bookings each year.
- Wedding bookings via the webite for 2014 are already 15 and is forecast to increase to 30-35 bookings.
#1 Position in Google Rankings for targeted keywords
- Top organic search ranking on Google for Keyword “Liverpool Wedding Films” “Liverpool Wedding Video” “Liverpool Wedding Videographer” “Quality Wedding Films Liverpool”
Set up of marketing campaign and online sales process to increase enquiries.
- Online sales process has helped convert 40% more leads/enquiries into paying customers.
- Enquiries have now increased from on average 30 to 110 per year.
- Marketing campaign has helped track results and improve marketing activities going forward.
What Our Clients Said
Stephen’s professional & friendly approach to work is both refreshing and welcoming. He completely put my team at ease, and left us all with a feeling that nothing was to much trouble for them. They explained everything in terms we could all understand and helped us greatly each step of the way.
Since working with Stephen our online enquires have gone through the roof. He has managed to triple our enquires and as a result we have doubled our booking steadily each year and our projected work load for 2015 is looking rosey.
Harvey – Liverpool Wedding Films